The Radio Equalizer blog is reporting that radio king Rush Limbaugh has signed a renewal megadeal with Premiere Radio Networks and its parent firm Clear Channel that includes a nine-figure signing bonus. You read it right--a signing bonus worth at least $100 million. The deal runs through 2016. Leftists will be "infuriated" according to the blog. Left-wing talk radio has been struggling while conservative talk radio has been booming.
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UPDATE at 9:25am: Matt Drudge is reporting that "the total package [of Limbaugh's deal] is valued north of $400 million, according to media insiders."
Wednesday, July 2, 2008
Developing: Rush Limbaugh signs megadeal
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