Tuesday, April 29, 2008

Another New Ratings Low for CBS Evening News

TVNewser is reporting that the CBS Evening News has set yet another ratings low last week: 5.34 million total viewers and 1.58 million in the 25-54 age range.

As I mentioned last week, the evening newscasts need to have more balance in their reporting and attract younger viewers. I believe within the next 5-10 years, if they do not improve their product, CBS will drop their evening newscast.

UPDATE at 10:59am ET: The Drudge Report has numbers posted for all three evening newscasts (total viewers):

NBC: 8.01 million
ABC: 7.79 million
CBS: 5.34 million

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