Tuesday, August 19, 2008

How Low will MSNBC Go???

MSNBC has given leftist Air America radio host Rachel Maddow her own prime time show, right after fellow leftist Keith Olbermann. NewsBusters has more:

"NBC News has responded to John McCain's protest concerning biased election coverage by giving one of the most left-leaning members of the media -- a host from the ultra-liberal radio network Air America -- her own prime time program on MSNBC. Honestly, how much further to the left can this network go?... Believe it or not -- and as disgusting as it might seem to folks wondering if there's a such thing as impartial journalism anymore! -- MSNBC isn't trying to hide this move as a further shift to [the] left..."

The New York Times states:

"MSNBC has put heavy emphasis this year on presidential election coverage (it has given itself the tag line, “The Place for Politics”) and has turned to Ms. Maddow frequently both as a guest and as a substitute for the network’s most popular host, Keith Olbermann. Mr. Olbermann’s emergence as the signature personality on the network has led to an unofficial rebranding of MSNBC as the liberal alternative to Fox News, which is dominated by conservative hosts like Bill O’Reilly and Sean Hannity. MSNBC has been known to be seeking a way to capitalize to a greater degree on Mr. Olbermann’s popularity. A program hosted by Ms. Maddow will almost certainly be a closer ideological fit with Mr. Olbermann’s."

As I have mentioned time and again in this blog, in order for the Old Media (aka mainstream media, or MSM) to survive they must have both pure balance and a relevancy to younger audiences. MSNBC, owned by Old Media firm NBC Universal, a subsidiary of GE, is flunking the balance test. No wonder why more and more people are turning to Fox News, blogs, and other New Media sources for their news. I'm just glad I do not have MSNBC on my cable company's lineup.

Post your thoughts...keep it clean and civil.

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